Thursday, January 1, 2009

It's More American Than Mom's Apple Pie

From TED 2008 Taste3 Conference in Napa, California
(Video Duration: 16:38)

Jennifer 8. Lee is a reporter for the New York Times, starting with the paper as a tech writer for the Circuits section. She's now a metropolitan reporter for the paper, turning in sparkling and intricately reported stories of city life. NPR called her a "conceptual scoop" artist -- finding and getting details on new lifestyle trends that we all want to talk about.

Her fascination with American Chinese food led her to research and write The Fortune Cookie Chronicles, in which she solves some of the enduring mysteries around this indigenous cuisine, including such questions as: "Who is General Tso and why are we eating his chicken?" and "Why do Jews eat Chinese food on Christmas?"

One woman.
One great mystery.
One consuming obsession.
40,000 restaurants.

Her latest book is The Fortune Cookie Chronicles and is ranked #26 on the New York Times Best Seller List and featured on Colbert Report, CNN, The Today Show, Good Morning America, Newsweek, Entertainment Weekly, and NPR stations coast to coast. Plus Borders Original Voices and Book Sense selections.

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